How an under performing mountain home became one of Vail Butler’s top performing properties
This incredible riverside home in Vail Village was previously rented long term for $96,000 per year, or $8,000 per month.
This case study details how Vail Butler more than quadrupled revenue in 2025, with 2026 expected to produce even stronger revenue.
122 West Meadow Drive found success through strategic improvements, a targeted marketing strategy and incredible home maintenance.
Unique Challenges
122 W. Meadow Dr. joined the Vail Butler program in November 2023. Vail’s high season is December-March with an average winter booking window of 60+ days.
Considering new short term rental listings take up to 6 months to optimize, listing a new home in November appeared to be an uphill battle.
Location & Competition
The Vail Valley is home to over 5,800 short term rental units. That means guests have more than enough homes to choose from.
Guests generally gravitate towards homes directly on, or easily walkable to, Vail Mountain.
122 W. Meadow Dr. is a 7 minute walk from Gondola One and guests can easily walk to the shops and restaurants in Vail Village.
It’s All About the View
The star of the show at 122 W. Meadow Dr. is its stunning view of the Gore Creek and its proximity to Vail Village. Vail Butler advised the homeowners on how to make the most of this view by creating an updated, comfortable outdoor gathering space.
Most visitors come to the Vail Valley to revel in nature. Optimizing the outdoor spaces and views in 122 W. Meadow Dr. quickly filled that demand!
Adding and enhancing these features, then advertising them heavily in property listings, enabled potential guests to understand the benefits of staying just a few more minutes away from Vail Mountain.
Changes Big and Small
Vail is heavily visited by extended families and large groups. In order to appeal to these guests, 122. W Meadow Dr. focused on designing inviting gathering spaces, optimizing bedrooms to sleep multiple guests and creating outdoor areas perfect for making mountain memories.
Vail is heavily visited by extended families and large groups. In order to appeal to these guests, 122. W Meadow Dr. focused on designing inviting gathering spaces, optimizing bedrooms to sleep multiple guests and creating outdoor areas perfect for making mountain memories.
Amenities to Please
Did you know? Guests use an average of 15 filters when searching online for a vacation home to rent!
122. W Meadow Dr. offers amenities that ensure it will show up in searches – slopeside hot tub, walk to ski access, riverside location, firepit, air conditioning, garage and a fully stocked kitchen – to name a few.
Space to Relax
It’s a vacation, after all.
The average length of stay for guests of 122. W Meadow Dr. is 9 nights. That’s plenty of time for guests to enjoy all aspects of the home.
Outdoor spaces need to be clean, comfortable and functional.
Optimizing The Home
Advertising
Vail Butler created eye-catching rental listings with professional photography. We showcase the home’s best features and paint a picture of the experience guests can expect.
Property Management
Guests want to know they are staying in a home that is safe and well-cared for. They also want to know that if something goes wrong, there is a friendly and helpful person on speed dial to find a solution. 122 W. Meadow Dr. ensures this is always the case by employing a property manager.
Heads in Beds
In response to a recent trend towards extended families and large groups traveling together, Vail Butler encouraged the homeowners to optimize bedroom spaces. Providing extensive and flexible sleeping arrangements offers a better value per person.
Marketing Strategy
Market on the right platforms, to the right people, at the right time
Vail Butler knows how important it is to create an eye-catching listing that shines a light on a rental home’s best features and, most importantly, is advertised to the right audience on the right platforms.
122 W. Meadow Dr. is listed on multiple high-performing platforms with extensive digital marketplace presences. The home is frequently featured in newsletters, advertisements and correspondence with the Vail Board of Realtors.
By utilizing multiple platforms with targeted customers, 122 W. Meadow Dr.’s occupancy, revenue and ADR reached all-time highs that continue to increase.
